Hotel Channel Manager Systems

Make your online selling more productive

It has never been easier to promote your hotel rooms online.  There are perhaps thousands of websites dedicated to earning a commission from selling your rooms to people.  All you need to do is pick one, give it some information about your hotel, give it a price and some rooms to sell and off you go!

So what's the problem?

The problem is, there's more than one website.  Even small hotels nowadays find they need to spead their online promotion amongst several of these online travel agent websites.  Some large hotel companies use upwards of twenty of these "OTA" sites.

If you want to keep rooms for sale on each one of them, if you want to manage your prices or if you fill up your hotel and you need to suddenly close them all down - this suddenly becomes a BIG job.

Some hotel reservations agents I know now spend their entire working week managing their promotion on these websites.

For hotel owners and managers, the challenge is obvious:  You need to sell rooms so you need to promote in as many online places as you can.  But it's expensive.  There is the cost of the commission alone (creeping above 20% per booking in many cases) and then there's the staff cost of controlling all those websites.

On top of that, you have the cost of getting it wrong.  If you fill up your hotel and don't close out to all the websites you use, you can end up overbooked.  Have you ever tried closing out your room sales on twenty websites in a hurry?  It's a bit like doing an emergency stop in an oil tanker - it takes a while.

So - how can you make your online selling more productive?

Use a channel manager.  You know that person who sits there all day in front of a computer, doing nothing but update websites (or worse, do you know if anybody is updating them at all because they're all too complicated?)?  How would it be if, instead of updating five, ten or twenty websites, they only had to update one?

That's what a channel manager system will do for you.

Think of the time you could save.  Think of the payroll cost you could save.  Think of the sales you could convert because your reservations agents are spending more time on the phones and less on the internet?

Hotel channel management software lets you update all of your online channels at the same time.  No more problems with rate parity, no more confusion as you try to learn the differences between one site and another.  All you need to do is learn how one site works, and use that site to control all the others.

The software we use for this is called ChannelRUSH.  This system is easy to learn and easy to use.  You make the decisions for your business and ChannelRUSH lets you impliment them, online, as regularly as you want.

Do you want to promote your hotel as aggressively as possible?  Then you need a Channel Manager - and ChannelRUSH is a very good channel manager,