Does your website copy make the difference?

You can spend a fortune on your hotel.  You can have the best of everything for your guests to enjoy.  If you don't tell them how it works for them you're wasting your time.

So what do you think?  Is your website copy making the difference between selling a room, wedding or conference and NOT selling?

Most hotel website copy is lists of features, written in complex language and is all about the hotel ("our beds", "the hotel can do this", "we can do that").  For example, restaurant menus are usually presented as a list of ingredients - not as properly written selling documents.

Do you tell your customers more about your trouser presses, ironing boards and tea-and-coffee-making-facilities than you tell them about what your products and services actually do?

Take a long hard look at your website.  Forget you're an hotelier for a few minutes and imagine you don't know anything about your hotel.  Look at your website.  What is it telling you?

• Does your website copy grab the attention of the reader?
• Does it tell them what it will feel like to use your hotel?
• Does it attempt to explain the benefits of using your hotel?
• Have you told the reader how to buy?
• Does your copy set out to sell your hotel? 

Or

• Does your website read like a soft furnishings catalogue?
• Have you used hotel jargon (DBB, occupancy,rate)?
• Do you keep using the same words?
• Do you talk to your prospects?  Or do you just fling randomly selected words in their direction?

Good copy means something to your prospects:  It gets their attention, it cultivates their interest, it makes them want something, it tells them what to do next.  Good copy gets the sale, or at least gets you on the next step towards the sale.

You can get good copy today by using HotelSphere copywriting experience.  HotelSphere copywriters are seasoned hotel people with business and internet savvy, they know how to use words to help you get closer to your prospects and customers.  They know how to improve your online sales.

To have your website copy make the difference - start here.