Jun
8
When I was a small boy, my Mum used to make a point of asking me if I was wearing clean underwear before I went out anywhere.
Why?
Because she wanted to be reassured that if I had an accident and was carted off to hospital, at least she wouldn't be embarrassed by the thought that the medics would have to tackle clothing that wasn't in tip-top condition.
You can hear the surgeons now, "I see Mrs Simpson let her boy out of the house wearing yesterdays pants - yes, we managed to put his kidneys back in, but did you see the state of his y-fronts?"
I was always a bit bemused that she appeared to be able to handle the thought of me lying there as a loose collection of body parts. But she couldn't handle the affrontery of somebody else thinking she didn't maintain a clean household.
Do you put on clean underwear every morning before you go out?
More to the point (for this blog at any rate), is your website wearing clean smalls?
Or does it change its' pants every five months whether it needs to or not?
Why?
Because she wanted to be reassured that if I had an accident and was carted off to hospital, at least she wouldn't be embarrassed by the thought that the medics would have to tackle clothing that wasn't in tip-top condition.
You can hear the surgeons now, "I see Mrs Simpson let her boy out of the house wearing yesterdays pants - yes, we managed to put his kidneys back in, but did you see the state of his y-fronts?"
I was always a bit bemused that she appeared to be able to handle the thought of me lying there as a loose collection of body parts. But she couldn't handle the affrontery of somebody else thinking she didn't maintain a clean household.
Do you put on clean underwear every morning before you go out?
More to the point (for this blog at any rate), is your website wearing clean smalls?
Or does it change its' pants every five months whether it needs to or not?
You see, most websites fall into the slightly unseemly latter category.
Yes. It's true. Most websites pose around on the web wearing dirty underwear. It's dirty because website owners can go for months, if not years, without changing a single word.
Hotel websites all over the country are sitting uncomfortably in old, grey, unwashed pants.
Old content is dirty content. It is messy, it puts people off.
Today I have found:
- A Christmas enquiry form from 2007
- A contacts page full of people who don't work at that particular hotel any more
- An Easter Breaks page from 2008
...I could go on...
Your website content needs to be refreshed regularly.
It needs to be laundered, ironed or at least hung out to air frequently. Especially if you want people to come back to your website.
Of course, doing this means an investment of time and/or money. Which most hoteliers stop short of doing.
...so they keep running websites with look-to-book ratios that make direct mail appear attractive.
Check the underwear on your website today: Are you a pair of tatty, grey, slightly sweaty y-fronts? Or are you a pair of bright, white, fresh Calvin Kleins?
Which do you think your customers would prefer to deal with?
Yes. It's true. Most websites pose around on the web wearing dirty underwear. It's dirty because website owners can go for months, if not years, without changing a single word.
Hotel websites all over the country are sitting uncomfortably in old, grey, unwashed pants.
Old content is dirty content. It is messy, it puts people off.
Today I have found:
- A Christmas enquiry form from 2007
- A contacts page full of people who don't work at that particular hotel any more
- An Easter Breaks page from 2008
...I could go on...
Your website content needs to be refreshed regularly.
It needs to be laundered, ironed or at least hung out to air frequently. Especially if you want people to come back to your website.
Of course, doing this means an investment of time and/or money. Which most hoteliers stop short of doing.
...so they keep running websites with look-to-book ratios that make direct mail appear attractive.
Check the underwear on your website today: Are you a pair of tatty, grey, slightly sweaty y-fronts? Or are you a pair of bright, white, fresh Calvin Kleins?
Which do you think your customers would prefer to deal with?
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