Jun
1
...and what are they doing today?
If you are not a branded, chain owned property I'm prepared to bet cold, hard cash that they won't be working on marketing your hotel all day today.
In fact, even if you are a chain owned property, I'm prepared to bet a similar amount that your marketing person will experience the same problem as their "privately" run bretheren.
"So what is the problem?", you ask.
The problem is NOW.
If you are not a branded, chain owned property I'm prepared to bet cold, hard cash that they won't be working on marketing your hotel all day today.
In fact, even if you are a chain owned property, I'm prepared to bet a similar amount that your marketing person will experience the same problem as their "privately" run bretheren.
"So what is the problem?", you ask.
The problem is NOW.
NOW is the bug that will gnaw away at the flesh of your business when you're busy.
NOW guarantees that you will be nearly empty in November.
NOW eats up all your resources of time and cash and leaves you penniless if you're not careful.
Every hotel suffers from NOW.
NOW is what makes you take people off sales and marketing duties to set up a restaurant for dinner.
NOW is what makes you think duty managers can handle complex banqueting enquiries better than experienced sales staff.
NOW diverts precious resources away from the critical task of enticing people to decide to stay at your hotel in the future.
NOW shouts over the front desk when things are going wrong and forces you to do something about it there and then. But at the same time, NOW will come back to haunt you in November after it has quietly strangled your advance bookings.
Today, I have called three clients for planned sessions with their sales and/or marketing people - each designed to either save time or to improve the distribution of their hotel. NOT ONE of them has been able to take the time to address simple, but important tasks with me because they are too busy shovelling sausages or searching for teaspoons.
NOW makes you believe that your operation is the most important thing in the world. But NOW is a deceitful mistress because she holds you in her thrall and convinces you that she is so much more important than tomorrow.
We've all been there. We've all let NOW take us by the hand and lead us astray. I reckon she flutters her eyelashes at me at least twice a week... But you've got to be strong and resist.
You either want to be finding business for your hotel or you don't. If you don't, then you can just concentrate on your love affair with NOW.
If you want your marketing to work better than your competitors', you need to work out who is really responsible for it - and let them get on with it.
NOW guarantees that you will be nearly empty in November.
NOW eats up all your resources of time and cash and leaves you penniless if you're not careful.
Every hotel suffers from NOW.
NOW is what makes you take people off sales and marketing duties to set up a restaurant for dinner.
NOW is what makes you think duty managers can handle complex banqueting enquiries better than experienced sales staff.
NOW diverts precious resources away from the critical task of enticing people to decide to stay at your hotel in the future.
NOW shouts over the front desk when things are going wrong and forces you to do something about it there and then. But at the same time, NOW will come back to haunt you in November after it has quietly strangled your advance bookings.
Today, I have called three clients for planned sessions with their sales and/or marketing people - each designed to either save time or to improve the distribution of their hotel. NOT ONE of them has been able to take the time to address simple, but important tasks with me because they are too busy shovelling sausages or searching for teaspoons.
NOW makes you believe that your operation is the most important thing in the world. But NOW is a deceitful mistress because she holds you in her thrall and convinces you that she is so much more important than tomorrow.
We've all been there. We've all let NOW take us by the hand and lead us astray. I reckon she flutters her eyelashes at me at least twice a week... But you've got to be strong and resist.
You either want to be finding business for your hotel or you don't. If you don't, then you can just concentrate on your love affair with NOW.
If you want your marketing to work better than your competitors', you need to work out who is really responsible for it - and let them get on with it.
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