Jul
5
...they want to know what it DOES.
I've noticed that telling everyone what your hotel IS, is especially common amongst hotel owners and managers who have just spent a lot of money on their properties.
They want to tell you about the Victorian architraves, the baroque styling and the Georgian thingummys. Hotel managers around the country wax lyrical about the money spent on beds, sofas, wallpaper and the finest ingredients. Stunning vistas, high standards of cleanliness and perfect locations abound.
In cyberspace, nobody can hear your customers yawn (ooh, I like that, must use it as an article title).
...but if you pay attention to your web statistics you might just spot them clicking somewhere else, anywhere else - to a website that's not trying to bore their socks off.
Your hotel is... well, it's an hotel isn't it? Nowadays people know what they look like, they know what an hotel is. An hotel is a building with bedrooms in it. Sometimes they have bars and restaurants too. Some hotels are pretty buildings, other hotels are concrete carbuncles. What an hotel looks like is no measure of what it DOES.
Your customers already have an expectation of what they expect an hotel to look like. Who is setting your customers' expectation of what it can do for them?
Try telling your customers what the experience of visiting your hotel will be like. If you're not sure how to do it, ask me and I'll show you...
I've noticed that telling everyone what your hotel IS, is especially common amongst hotel owners and managers who have just spent a lot of money on their properties.
They want to tell you about the Victorian architraves, the baroque styling and the Georgian thingummys. Hotel managers around the country wax lyrical about the money spent on beds, sofas, wallpaper and the finest ingredients. Stunning vistas, high standards of cleanliness and perfect locations abound.
In cyberspace, nobody can hear your customers yawn (ooh, I like that, must use it as an article title).
...but if you pay attention to your web statistics you might just spot them clicking somewhere else, anywhere else - to a website that's not trying to bore their socks off.
Your hotel is... well, it's an hotel isn't it? Nowadays people know what they look like, they know what an hotel is. An hotel is a building with bedrooms in it. Sometimes they have bars and restaurants too. Some hotels are pretty buildings, other hotels are concrete carbuncles. What an hotel looks like is no measure of what it DOES.
Your customers already have an expectation of what they expect an hotel to look like. Who is setting your customers' expectation of what it can do for them?
Try telling your customers what the experience of visiting your hotel will be like. If you're not sure how to do it, ask me and I'll show you...
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