May
28
This morning I logged in to the website I use to clean my database lists against the mail and telephone preference service (these are services designed to prevent us from sending unwanted sales communications).
I was on page four of my list when the phone rang:
"Good morning", the caller introduced himself as an employee of that very same website!
"I see you're using the MPS service today - do you need any help?"
I didn't, but thanked him anyway. (and was quietly impressed at a company so "joined up" as to notice I was online and did something about it)
"While I'm on..." he continued... (ahhh, here's the real reason for the call, I thought )
I was on page four of my list when the phone rang:
"Good morning", the caller introduced himself as an employee of that very same website!
"I see you're using the MPS service today - do you need any help?"
I didn't, but thanked him anyway. (and was quietly impressed at a company so "joined up" as to notice I was online and did something about it)
"While I'm on..." he continued... (ahhh, here's the real reason for the call, I thought )
"Did you notice the data sale on offer for the rest of this week?"
I must admit, I hadn't. "keep talking", I said.
"Well, business is slow - it looks like lots of our customers have cut back on their marketing budgets, so some of our data providers have cut the price of their data by 50%. What sort of data are you using today? And how are you planning to use it?"
Nice isn't it? Surprising to get a call from the website you're looking at (this has never happened to me before). Of course, they know a lot about me: I'm a registered member of the site and they know my phone number; they can see that I'm logged on and they can see what pages I'm looking at; the fact that I'm logged in and using their site means that I'm at least a warm prospect.
How many warm prospects drift through your website every day?
...and what can you do about it?
I must admit, I hadn't. "keep talking", I said.
"Well, business is slow - it looks like lots of our customers have cut back on their marketing budgets, so some of our data providers have cut the price of their data by 50%. What sort of data are you using today? And how are you planning to use it?"
Nice isn't it? Surprising to get a call from the website you're looking at (this has never happened to me before). Of course, they know a lot about me: I'm a registered member of the site and they know my phone number; they can see that I'm logged on and they can see what pages I'm looking at; the fact that I'm logged in and using their site means that I'm at least a warm prospect.
How many warm prospects drift through your website every day?
...and what can you do about it?
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