Mar
27
"If people don't book until they've had a conversation, how do you explain all those bookings I get from Expedia/Lastminute/Laterooms?"
Easy, they will fall into one of the following categories:
1. Those websites contained enough information to answer all the questions the customer had.
2. The customers had completed their research and were ready to buy when they were on those websites.
3. The customer couldn't find a better offer anywhere else (and especially not on your own website).
If people don't buy, they're stopped because of one of three reasons:
Timing; Budget and Unanswered Questions.
Easy, they will fall into one of the following categories:
1. Those websites contained enough information to answer all the questions the customer had.
2. The customers had completed their research and were ready to buy when they were on those websites.
3. The customer couldn't find a better offer anywhere else (and especially not on your own website).
If people don't buy, they're stopped because of one of three reasons:
Timing; Budget and Unanswered Questions.
All those third party websites can collect bookings from people who have comparatively simple needs. If your needs are met by the rooms and prices on the website and your questions are answered, you go and book.
They have an added advantage in that people keep giving in to "rate parity" demands. Which means they don't actually have to sell anything. They just pile your rooms high alongside everyone elses.
If you want to sell your rooms at prices suitable for both you and your customers, you need to start engaging in conversations.
How else will you find out what people really want to buy?
They have an added advantage in that people keep giving in to "rate parity" demands. Which means they don't actually have to sell anything. They just pile your rooms high alongside everyone elses.
If you want to sell your rooms at prices suitable for both you and your customers, you need to start engaging in conversations.
How else will you find out what people really want to buy?
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