Mar
20
A long, long time ago, when cars were slower, there were far fewer of them and I was a small boy (yes, I was once small) - all children were brought up with the Green Cross Code. It taught us how to cross the road properly so we could all reach the other side in safety without getting hit by a car.
OK, I'll admit now that I was in dire need of this, having been hit by a car when I was about six years old - it meant that I paid particular attention to what was said. It was very simple:
Stop, look, listen.
Before I learned this, I wasn't doing any of the above and learned the painful way that cars are awfully hard.
Now that I'm all grown up, I still use the green cross code every time I cross the road. Cars are still harder than I am.
I was sitting with a new client yesterday. He was complaining that enquiries were up but bookings were down.
Then the green cross code for marketing your business popped into my head. Let me quickly tell you about it...
OK, I'll admit now that I was in dire need of this, having been hit by a car when I was about six years old - it meant that I paid particular attention to what was said. It was very simple:
Stop, look, listen.
Before I learned this, I wasn't doing any of the above and learned the painful way that cars are awfully hard.
Now that I'm all grown up, I still use the green cross code every time I cross the road. Cars are still harder than I am.
I was sitting with a new client yesterday. He was complaining that enquiries were up but bookings were down.
Then the green cross code for marketing your business popped into my head. Let me quickly tell you about it...
Stop - whatever it is you're doing and think for a moment. If bookings are down yet enquiries are still good that means you're converting less. Why? Don't just complain about it, think about it.
Look - Look at the market, look at your competitors. What are they doing? What are they not doing? How can you find out?
Listen - Listen to your customers, listen to your employees, listen to the people who asked about your product or service but didn't buy it. If you know who they are, get in touch with them and ask them! "What did you buy instead?", "What made you choose them instead of us?".
It could be that you start to find out some simple things you can do to get bookings flowing again.
...or you can keep bowling along until you get hit by a car, like I did.
Look - Look at the market, look at your competitors. What are they doing? What are they not doing? How can you find out?
Listen - Listen to your customers, listen to your employees, listen to the people who asked about your product or service but didn't buy it. If you know who they are, get in touch with them and ask them! "What did you buy instead?", "What made you choose them instead of us?".
It could be that you start to find out some simple things you can do to get bookings flowing again.
...or you can keep bowling along until you get hit by a car, like I did.
0 Trackbacks