Jun
27
You see the prices hung out all over the internet every time hotels have got rooms to sell:
Cheap! Lowest price guaranteed! Don't bother looking anywhere else!
I can just see the conversation with the current spouse as we stroll towards the car after our next wedding anniversary short break,
"Thankyou for a wonderful weekend darling", she whispers gently in my ear,
"No problems dearest", I reply "It was dirt cheap too! An absolute bargain!"
How am I going to drive home with that vanity case lodged in there? It might leave a mark you know...
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There are times when "cheap" just doesn't do it for your customers. Most of the time they're not looking for "cheap".
"Value" on the other hand, does it every time.
In cash terms, the distance between cheap and value is sometimes not very far at all and sometimes it can be further than you think.
In real terms, "value" will get you a repeat visit or a referral, while "cheap" gets you nowhere.
Cheap! Lowest price guaranteed! Don't bother looking anywhere else!
I can just see the conversation with the current spouse as we stroll towards the car after our next wedding anniversary short break,
"Thankyou for a wonderful weekend darling", she whispers gently in my ear,
"No problems dearest", I reply "It was dirt cheap too! An absolute bargain!"
How am I going to drive home with that vanity case lodged in there? It might leave a mark you know...
----------
There are times when "cheap" just doesn't do it for your customers. Most of the time they're not looking for "cheap".
"Value" on the other hand, does it every time.
In cash terms, the distance between cheap and value is sometimes not very far at all and sometimes it can be further than you think.
In real terms, "value" will get you a repeat visit or a referral, while "cheap" gets you nowhere.
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