Sep
5
Customers appear to be fickle.
You build websites and only 2% of them book anything.
You advertise in a newspaper and nobody remembers your business.
You send direct mail and they never open it.
Customers aren't fickle. They're overloaded.
There are too may people like you competing for their attention.
It's not that they don't want to buy from you - it's just that with all this noise, clutter and interference from everyone else, they can't immediately recall what it is you do and just how wonderful their experience could be.
There is an answer. It's called permission marketing.
You see, all that noise, clutter and interference is caused by normal marketing methods, reaching out to prospects and customers using "interruption" marketing (you have to grab their attention). Permission marketing is the way ahead - it's the way to cut through all the clutter and go direct to people who are truly interested in hearing what you've got to say.
You build websites and only 2% of them book anything.
You advertise in a newspaper and nobody remembers your business.
You send direct mail and they never open it.
Customers aren't fickle. They're overloaded.
There are too may people like you competing for their attention.
It's not that they don't want to buy from you - it's just that with all this noise, clutter and interference from everyone else, they can't immediately recall what it is you do and just how wonderful their experience could be.
There is an answer. It's called permission marketing.
You see, all that noise, clutter and interference is caused by normal marketing methods, reaching out to prospects and customers using "interruption" marketing (you have to grab their attention). Permission marketing is the way ahead - it's the way to cut through all the clutter and go direct to people who are truly interested in hearing what you've got to say.
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