Sep
1
Well, that's the article published. It's on both Ecademy and on HotelSphere. Let's see how long it takes to get noticed.
Just for good measure, here's the article again:
This article forms part of an experiment to find out how long it takes for different parts of the Internet to find and rank – this article!
It’s about hotel website copy. That is, the words you use to tell visitors to your website about your hotel.
Good hotel website copy follows simple rules and is all the more effective for them. For example:
Use short sentences.
Use short words – words with lots of syllables are hard to read.
Tell a story about your hotel with your website copy. People love to read stories. Do not underestimate the power of the story when it comes to website visitors remembering what you’ve told them.
Use lots of active verbs in your copy. The “action” sparks lots of connections in the readers’ emotions and imagination.
Talk to your visitor! Say “you” a lot.
Answer their primary question – if you don’t know what this is, you can always ask me…
Tell them what to do next.
The problem with most hotel website copy is that it talks all about the hotel and what it is, rather than what it does for the visitor.
You’ll find descriptions of décor, trouser presses, “tea and coffee making facilities” and all sorts of clichéd nonsense. All of it written for the hotelier, not for the visitor.
Your hotel website copy needs to sell the feeling and experience of staying in your hotel.
If you’d like to find out if your hotel website copy could be improved, you can ask for the free hotel website copycheck at HotelSphere.co.uk.
What is your website telling your visitors?
Just for good measure, here's the article again:
This article forms part of an experiment to find out how long it takes for different parts of the Internet to find and rank – this article!
It’s about hotel website copy. That is, the words you use to tell visitors to your website about your hotel.
Good hotel website copy follows simple rules and is all the more effective for them. For example:
Use short sentences.
Use short words – words with lots of syllables are hard to read.
Tell a story about your hotel with your website copy. People love to read stories. Do not underestimate the power of the story when it comes to website visitors remembering what you’ve told them.
Use lots of active verbs in your copy. The “action” sparks lots of connections in the readers’ emotions and imagination.
Talk to your visitor! Say “you” a lot.
Answer their primary question – if you don’t know what this is, you can always ask me…
Tell them what to do next.
The problem with most hotel website copy is that it talks all about the hotel and what it is, rather than what it does for the visitor.
You’ll find descriptions of décor, trouser presses, “tea and coffee making facilities” and all sorts of clichéd nonsense. All of it written for the hotelier, not for the visitor.
Your hotel website copy needs to sell the feeling and experience of staying in your hotel.
If you’d like to find out if your hotel website copy could be improved, you can ask for the free hotel website copycheck at HotelSphere.co.uk.
What is your website telling your visitors?
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