Sep
1
One of the features of specialising in copywriting and online selling for hotels, is that people who aren't clients (and in some cases have no intention of becoming one...) call up to "pick your brains" about the way their current supplier is performing.
Now, farbeit from me to cast doubt on the skills, services and products sold to hoteliers in the UK, but there does seem to be a bit of a gap between what is being provided and what could be provided. We'll leave aside any arguments about seo "snake oil" services for the moment. I hope you don't mind.
Today, we're going to consider a problem that was presented to me over the weekend. An hotelier emailed me yesterday asking for advice about getting his hotel listed on Google. The poor man felt that his seo "specialist" wasn't providing the service he could have been. The key phrases this chap wanted to use weren't difficult ones to work with. They weren't too short (anything short with "hotel" in it can be difficult, competition is strong for that keyword) and looked reasonable enough to me. Yet his advisor was telling him it would take three months to secure a page one listing.
Of course, most of you know that nobody can guarantee page one on Google. So I started thinking about how fast one can get a listing for a particular phrase. To find out, we need to run an experiment.
The HotelSphere website performs rather nicely for the search phrases "hotel website copywriter" and "hotel website copywriting". Both currently enjoy position 1, page 1 on Google.co.uk.
The challenge today, dear reader, is to secure a listing for the phrase "hotel website copy". For some reason, I've missed this out completely for HotelSphere. The best performance for the phrase is on my Ecademy listing, which appears on page 5 of Google. The HotelSphere website is effectively invisble for this phrase.
So today, I'm going to find out how long it takes for Google to find copy which has been designed with the phrase "hotel website copy" in mind.
There are a few things which need to be prepared, not least my lunch, so I'll be back soon.
Now, farbeit from me to cast doubt on the skills, services and products sold to hoteliers in the UK, but there does seem to be a bit of a gap between what is being provided and what could be provided. We'll leave aside any arguments about seo "snake oil" services for the moment. I hope you don't mind.
Today, we're going to consider a problem that was presented to me over the weekend. An hotelier emailed me yesterday asking for advice about getting his hotel listed on Google. The poor man felt that his seo "specialist" wasn't providing the service he could have been. The key phrases this chap wanted to use weren't difficult ones to work with. They weren't too short (anything short with "hotel" in it can be difficult, competition is strong for that keyword) and looked reasonable enough to me. Yet his advisor was telling him it would take three months to secure a page one listing.
Of course, most of you know that nobody can guarantee page one on Google. So I started thinking about how fast one can get a listing for a particular phrase. To find out, we need to run an experiment.
The HotelSphere website performs rather nicely for the search phrases "hotel website copywriter" and "hotel website copywriting". Both currently enjoy position 1, page 1 on Google.co.uk.
The challenge today, dear reader, is to secure a listing for the phrase "hotel website copy". For some reason, I've missed this out completely for HotelSphere. The best performance for the phrase is on my Ecademy listing, which appears on page 5 of Google. The HotelSphere website is effectively invisble for this phrase.
So today, I'm going to find out how long it takes for Google to find copy which has been designed with the phrase "hotel website copy" in mind.
There are a few things which need to be prepared, not least my lunch, so I'll be back soon.
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