"We're all doomed!"

The challenges posed by the economic downturn always seperate good marketers from the rest.

It's a question of waking up, realising what's going on and understanding how your market segments will respond.

There is certainly going to be a recession. It's probably already here.

My information is that house prices will "reset" by at least 30%. I have no reason to believe this won't happen - this insight comes from a man who predicted the Northern Rock debacle as well as the Fannie Mae and Freddie Mac problems. When he speaks - I pay attention.

Energy prices will not stabilise.

Governments will continue to tinker with the economy in the mistaken belief that they can fix it.

But it's not all bad news. You are not all doomed.

There are market segments out there who will be doing very nicely. They still have money to spend. They might be more discerning and they might not be willing to pay full price - but they're out there.

Good marketers will find them, attract them, embrace them and sell them stuff.

Bad marketers will blame the economy.

...they're all doomed.

Posted by HotelBlogger