The announcement of an investigation by the DTI (reported here
) could signal the end of Rate Parity - a clause used by many online travel agents to control pricing of hotel rooms.
Continue reading "The end of Rate Parity for British hotels?"
Finding your own niche on the internet is tricky.
It's a very competitive market place.
So what is a fledgling website to do, when confronted with a very similar name already established with the search engines?
Quite simply, it has to clarify its position, both to you the reader and browser and to the Search Engines.
This website is having a problem because at present, Google can't distinguish between people wanting to book the Merchant Hotel in Belfast, and people using Hotel Merchant to search for hotels using the iPads.
Do you want to book the Merchant Hotel Belfast, or do you want to search for hotels using the new Hotel Merchant website?
You decide - read about it here.
Here's an interesting guide to hotel flash sales - written for customers, not hotels.
Read the article on the Hotel Merchant website here.