Aug
11
To use Online Travel Agent (OTA) sales websites as part if your distribution plan and get the most out of it, you need to understand what your target customers are doing.
You know this already, but it’s worth repeating: People do not land on an hotel website, see a booking box with “book now!” written on it and suddenly feel a compulsive urge to book a room.
It doesn’t happen that way.
This is what really happens:
You know this already, but it’s worth repeating: People do not land on an hotel website, see a booking box with “book now!” written on it and suddenly feel a compulsive urge to book a room.
It doesn’t happen that way.
This is what really happens:
Continue reading "The Billboard Effect - A guide to what hotel bookers are really doing"
