Mar
21
I've been following Groupon since Seth Godin first drew attention to it many months ago. I find it a fascinating concept, not so much because of the marketing power it appears to contain, but because of the incredible fees and discounts it seems to be able to bring to the market.
It all makes me wonder if you hoteliers are looking the other way while somebody else makes off with your margins?
Let's face it guys, you let the OTAs do it ten years ago. Now it looks like it's going to happen to you all over again.
It all makes me wonder if you hoteliers are looking the other way while somebody else makes off with your margins?
Let's face it guys, you let the OTAs do it ten years ago. Now it looks like it's going to happen to you all over again.
Continue reading "Does Groupon and voucher promotion really work?"
