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Hotel websites are notorious for using big words where small ones will do. In trying to look or sound clever, luxurious or "high quality" they achieve precisely the opposite effect.
Because the website visitor isn't reading the words.
Up until now, it wasn't that your website visitor was stupid, it was just that their attention was the subject of challenges from all angles.
Now, however, it's getting serious. They really are
Continue reading "Is the internet making your online customers stupid?"