Aug
6
Changes to the way Google manages adwords bidding will change the online landscape for hotels.
The relaxation of brand related keyword bidding means that - yet again - the online travel agents will take ownership of the high ground.
Some industry professionals are recommending you mount your own Google Adwords campain based on keywords related to your own brand. Stating that it will work out cheaper than the cost of commission on OTA sourced room sales. Of course, their approach is slightly coloured by the fact that many of them actually sell Adwords campaign management services.
Here's a few points for you to consider before you take the Adwords plunge. It may be that the OTA becomes your friend in all this turmoil...
The relaxation of brand related keyword bidding means that - yet again - the online travel agents will take ownership of the high ground.
Some industry professionals are recommending you mount your own Google Adwords campain based on keywords related to your own brand. Stating that it will work out cheaper than the cost of commission on OTA sourced room sales. Of course, their approach is slightly coloured by the fact that many of them actually sell Adwords campaign management services.
Here's a few points for you to consider before you take the Adwords plunge. It may be that the OTA becomes your friend in all this turmoil...
Continue reading "Google Adwords for Hotels - Compete or Contribute?"
