Aug
17
How fast can you get your hotel offer found on Google?
If you are looking for hotel deals (in an especially nice hotel!) in the Inverness area - the Kingsmills Hotel has a limited availability offer for the nights of Sunday 29th and Monday 30th August.
Check it out! You won't believe the value for this deal at this smashing luxury hotel.
August bank holiday deals at the Kingsmills Hotel Inverness
Posted by HotelBlogger
Aug
6
Changes to the way Google manages adwords bidding will change the online landscape for hotels.
The relaxation of brand related keyword bidding means that - yet again - the online travel agents will take ownership of the high ground.
Some industry professionals are recommending you mount your own Google Adwords campain based on keywords related to your own brand. Stating that it will work out cheaper than the cost of commission on OTA sourced room sales. Of course, their approach is slightly coloured by the fact that many of them actually
sell Adwords campaign management services.
Here's a few points for you to consider before you take the Adwords plunge. It may be that the OTA becomes your friend in all this turmoil...
Continue reading "Google Adwords for Hotels - Compete or Contribute?"
Posted by HotelBlogger
Aug
5
The previous blog caused a couple of derisory emails. So let me clarify a couple of things.
1. Online promotion and selling is a good thing to do. I am not anti-internet.
2. When it comes to marketing
per se and online marketing in particular - carelessness can be seen in a high percentage of hotels.
If you're going to use online social networking to promote your hotel business online, there is one fundamental thing you need to understand...
Continue reading "The Luxury Hotel Sales Process"
Posted by HotelBlogger
Aug
3
You've all seen the statistics:
"50% of bookings will be made online..."
"millions of hotel customers look at Tripadvisor every day..."
...blah, blah, blah.
Of course, online is good, online is a wonderful market opportunity for you.
Be careful though, because there is a danger that you might confuse "online" with "fully automated" and make a complete balls of selling your hotel.
Continue reading "Is online automation losing the sale for your hotel?"
Posted by HotelBlogger
