Hotel Marketing

"what's the point in wearing your lucky rocketship underpants if no one asks to see 'em?" - Calvin & Hobbes

Calvins' lucky rocketship underpants were very close to his heart. Of course, they were actually closer to his backside, but we'll not let that get in the way of today's post, will we?

He was very proud of them: They brought him luck and they had rocketships on them.

What really got on Calvin's &%$@s was the fact that nobody else showed any interest in them.

You go to all that effort...

Continue reading "Are you wearing your lucky rocketship underpants?"

Posted by HotelBlogger

Inspiration for today comes from my pal Jane - who delivered a nice presentation this morning on, er... presentation.

She mentioned something you might be familiar with - the fact that we've all sent a message using technology - an email, a text or a blog post - that has been misinterpreted by the recipient.

It struck me that the internet is indeed a "desensitised" medium. So you need to be careful what you say.

Continue reading "Customers can misinterpret what you say on the internet"

Posted by HotelBlogger

Do you work in hotel sales?

Do you want to know how to start increasing sales at your hotel?

Here's a tried and tested approach. I first learned it from a fascinating hotel sales guru in 1994. Before the Internet.

It is still every bit as valid today. And it still works.

It works for room sales, banqueting sales, restuarant sales, leisure club sales.

So if your general manager or regional sales manager is hammering you to improve your sales figures. This is what you do. In the order specified.

Continue reading "The secret of how to increase sales at your hotel"

Posted by HotelBlogger

Here's the thing.

"Marketing" on social media can generate a lot of heat but no light.

Before all the social media zealots get in touch to rip me limb from limb, let me explain what I mean...

Continue reading "Social Media - never mistake activity for results"

Posted by HotelBlogger