Jun
28
Taken from a conversation held last week with a prospect - as we tried to identify why his marketing wasn't working for him...
"We tried advertising last year. It didn't work. So I don't want to try it again."
What a pity. Because advertising
can work - if you give it a chance.
Continue reading "How to give your advertising a chance of success"
Posted by HotelBlogger
Jun
22
We work in an industry that seems to be obsessed with price.
There are automated tools that allow you, as a hotelier, to compare your prices across "competitive sets" that can be made up from local hotels, regional hotels or even hotels in other countries. You can compare yourself with whoever you like it seems.
As long as you only want to compare your price.
Continue reading "It's not all about price! So what's revenue management for?"
Posted by HotelBlogger
Jun
8
Let's start with a caveat, before I get messages from people blaming me for the accident they've just had...
No sane person will take a silly risk which could end up in disaster. Taking ill-considered risks is a job for the stupid, egotistical (I'm thinking bankers here) or anyone who doesn't have enough understanding of "self preservation".
There are two types of risk: Risks to be avoided (those with a serious impact) and those which you can learn from. Obviously, the former type of risk means that it's likely you won't last long enough to learn from it.
...stick with me, I'm coming to the marketing lesson shortly...
Continue reading "The peril of being risk averse"
Posted by HotelBlogger
