Hotel Trends and News

The internet allows you to be everywhere with your marketing.

Be careful that "everywhere" doesn't translate as "all over the place".

There are savage forces at work which can threaten your prices, your profits and your brand.

Yet, if you're going to make the most recent trends work for your business, you will need to be "everywhere".

What are you going to be everywhere with?

Continue reading "Live hotel prices on Google maps #2 - how to be everywhere"

Posted by HotelBlogger

Now that I've had a chance to think about the idea, I've decided I really like what Google are planning.
It's a pity that it's going to be price led, but then the industry has made its bed in that regard and must now learn to lie in it.

And that's what I want to talk to you about today. This innovation from Google may well prove to be revolutionary. The hotel industry in general doesn't cope too well with revolutions and innovations - preferring, as it does, to stick to polishing teaspoons (if I'm preaching to the converted here I apologise, but you know who I'm talking about).

Hoteliers, if you thought the online world moved fast you'd better prepare yourself for this - because it's going to get a whole lot faster.

Continue reading "Live hotel prices on Google maps - no place for the passive"

Posted by HotelBlogger