Mar
31
Many years ago, when I was a boy hotelier, hotel prices were published as high season and low season.
There were variations on the theme for groups, conferences and whatever other market segments you wanted to sell to, but essentially you had one set of prices for times of peak demand (often "summer") and another, lower set of prices for times of weak demand (for example, "winter").
Rate seasons were valid for 3, sometimes 6 months.
Do we use these rate seasons today?
Some websites certainly do. But the days of the long life rate season are numbered.
Why?
There were variations on the theme for groups, conferences and whatever other market segments you wanted to sell to, but essentially you had one set of prices for times of peak demand (often "summer") and another, lower set of prices for times of weak demand (for example, "winter").
Rate seasons were valid for 3, sometimes 6 months.
Do we use these rate seasons today?
Some websites certainly do. But the days of the long life rate season are numbered.
Why?
