Mar
19
Interesting article fell into my mailbox this morning.
Interview with man from Google
The question about "predicting user perference" caught my attention. Not least because the following words formed part of the answer:
"The biggest unsolved problem therefore becomes this: how can we reduce the time to perfect fulfillment of the users’ online travel needs?"
I'm interpreting this (and forgive me if I've misinterpreted what's being said) as: "The biggest problem is working out what people need".
And I need to ask what is for me an obvious question. Who is running your marketing?
Interview with man from Google
The question about "predicting user perference" caught my attention. Not least because the following words formed part of the answer:
"The biggest unsolved problem therefore becomes this: how can we reduce the time to perfect fulfillment of the users’ online travel needs?"
I'm interpreting this (and forgive me if I've misinterpreted what's being said) as: "The biggest problem is working out what people need".
And I need to ask what is for me an obvious question. Who is running your marketing?
Continue reading "Google says "travellers want compelling offers at time of search""
