Mar
4
Well that's got today's alliteration out of the way.
It's amazing how many hotel websites use alliteration (consecutive words starting with the same letter) and think it will be entertaining. It usually isn't.
Inspiration for today's muse comes from my new pal Andrea. She's a skilled copywriter who tells me that,
"...every word on the page has to earn its living."
On the web, you can't afford to dress pages up with fine words and fancy formats. You can put them there if you like of course - it's your website after all. People just don't read 'em.
It's amazing how many hotel websites use alliteration (consecutive words starting with the same letter) and think it will be entertaining. It usually isn't.
Inspiration for today's muse comes from my new pal Andrea. She's a skilled copywriter who tells me that,
"...every word on the page has to earn its living."
On the web, you can't afford to dress pages up with fine words and fancy formats. You can put them there if you like of course - it's your website after all. People just don't read 'em.
Continue reading "Be ruthlessly relevant and decisively different"
