Feb
1
"Valentines weekend is going to be a disaster this year!"
Exclaimed the hotel manager.
"It was rubbish last year and we've got no bookings this year." He moaned...
So what's going wrong?
- Has the recession led to a reduction in romantic interludes?
- Has libido reduced in line with bank assets?
No. Love and romance are both alive and well. Couples all over the country are looking for an opportunity to spend some time together.
The problem is twofold - (1) hotels aren't designing Valentine packages people want to buy and then (2) they fail to reach out to people to tell them what's going on.
It's a self fulfilling prophecy. It'll be rubbish because you're not producing what people want, and even if you do hit on a winning formula you'll keep it a secret. Just because your target market is in love doesn't make them clairvoyant...
Exclaimed the hotel manager.
"It was rubbish last year and we've got no bookings this year." He moaned...
So what's going wrong?
- Has the recession led to a reduction in romantic interludes?
- Has libido reduced in line with bank assets?
No. Love and romance are both alive and well. Couples all over the country are looking for an opportunity to spend some time together.
The problem is twofold - (1) hotels aren't designing Valentine packages people want to buy and then (2) they fail to reach out to people to tell them what's going on.
It's a self fulfilling prophecy. It'll be rubbish because you're not producing what people want, and even if you do hit on a winning formula you'll keep it a secret. Just because your target market is in love doesn't make them clairvoyant...
Continue reading "I hear Valentines weekend is going to be a disaster this year"
