Jan
11
This morning in the HotelSphere office, we were doing a bit of benchmarking.
It's good to look at the opposition and see what they're up to. It's also good to look at business practices of other operators to see what they do and try to figure out what works for them and what might work for you.
Copying isn't the goal - looking for ideas and different approaches is the objective. It also lets you see where you are relative to other players.
This morning we were looking at "award winning" websites. One in particular, caught our attention.
It's a website for a hotel business, which won an online marketing award.
It doesn't have any method to allow visitors to book online. No booking system at all. Nothing whatsoever.
So it can't automatically convert visitor traffic into bookings.
I wonder how it managed to win an award for online marketing?
It's good to look at the opposition and see what they're up to. It's also good to look at business practices of other operators to see what they do and try to figure out what works for them and what might work for you.
Copying isn't the goal - looking for ideas and different approaches is the objective. It also lets you see where you are relative to other players.
This morning we were looking at "award winning" websites. One in particular, caught our attention.
It's a website for a hotel business, which won an online marketing award.
It doesn't have any method to allow visitors to book online. No booking system at all. Nothing whatsoever.
So it can't automatically convert visitor traffic into bookings.
I wonder how it managed to win an award for online marketing?
