The Hotel Marketing Blog from HotelSphere

I've lost count of the number of times I've seen this. It is tooth-grindingly annoying to find that it still happens. There's lots of great advice about how to do Google Adwords campaigns available to you as business owners and managers - if this happens to you, it is easy to fix.

What's the problem I'm talking about?

Google adwords campaigns based on keyword sets which include the business name.

But it's not the businesses themselves who are mounting these campaigns - it's so-called experts. People who should really know better.

Continue reading "Adwords Campaigns for Hotels - the Camden Town hotel test"

Posted by HotelBlogger

Every business is different, yours is no exception.

What is it about your business that makes it different?

What is it about your business that means people should buy from you instead of any other business?

Often, we don't work hard enough to demonstrate why we're different and why people should buy from us.

This is an essential marketing task - when it is done well, a business can flourish. When it is done poorly (or not at all), a business continues to plod along, or down.

Uniqueness is a difficult concept to grasp and communicate - so it's not easy...

Continue reading "It's not easy, being unique"

Posted by HotelBlogger