Sep
30
This is an old golfing analogy. Simply put, it means the great big long shots which look really impressive (especially on the telly) mean nothing compared to being able to putt. It's putting that wins the game. The ability to putt earns the money.
The expression popped into my head this morning as we compared two websites: One the result of nearly £10,000 in designer and developer time, the other the results of £3,000 of marketing time.
The former looked lovely, but has a look to book conversion ratio of less than 1% (what we in this country call "all fur coat and no knickers"); the latter has a look to book conversion ratio of about 20%.
There are more differences:
The expression popped into my head this morning as we compared two websites: One the result of nearly £10,000 in designer and developer time, the other the results of £3,000 of marketing time.
The former looked lovely, but has a look to book conversion ratio of less than 1% (what we in this country call "all fur coat and no knickers"); the latter has a look to book conversion ratio of about 20%.
There are more differences:
