Sep
22
I'm just back from an interesting little conference about the opportunities for hotel marketing online.
Towards the end of the day, lots of hoteliers were milling about, excitedly twittering about how they were going to get stuck right in to blogging, FaceTube and social networking in general.
There was a lot of "we will build it and they will come" mentality in the room. When I asked people what sort of things they were going to say when tweeting on MyBook the answers left something to be desired. When I asked how they planned to measure the performance of their efforts I was obviously speaking in the wrong language.
So gentle reader, here are five essential steps you need to take if you're going to reach marketing heaven...
Towards the end of the day, lots of hoteliers were milling about, excitedly twittering about how they were going to get stuck right in to blogging, FaceTube and social networking in general.
There was a lot of "we will build it and they will come" mentality in the room. When I asked people what sort of things they were going to say when tweeting on MyBook the answers left something to be desired. When I asked how they planned to measure the performance of their efforts I was obviously speaking in the wrong language.
So gentle reader, here are five essential steps you need to take if you're going to reach marketing heaven...
