Aug
12
If you're running any sort of search engine optimisation or pay per click campaign, pay close attention.
You're making an investment in getting people to look at your website. Have you made a similar investment in making sure they do what you want when they get there?
A lot of hotels make one basic mistake with their websites...
Continue reading "How to bore your customers into booking elsewhere"
Posted by HotelBlogger
Aug
11
One of the hardest things to achieve with your website copy, sales letters or brochures is to give the reader a clear impression of what you're talking about.
Regular readers of this blog know that it's important to write for your reader, not for yourself or your boss. It's the customers you're trying to reach who matter. Of those, the ones who have never stayed at your hotel before are particularly important.
Key features of these people are that they've probably never heard of you before; they might not have visited your area before and they certainly don't know much, if anything, about your business.
So you need to tell them. And that's when it starts to get tricky...
Continue reading "The Curse of Knowledge"
Posted by HotelBlogger
Aug
7
Are you promoting a luxury hotel?
Selling your luxury hotel online is difficult. It can be hard not to get caught selling "luxury" as "cheap".
You can go and visit any number of “luxury” hotel websites. These hotels may indeed be the last word in luxury, their websites are probably things of beauty - wonders to behold on your browser screen... but I bet you the online selling isn't "luxury".
You can’t automate the sale of luxury. Not if you want to get (or indeed, deliver) all of the value you really want.
Continue reading "The key to selling luxury hotels online"
Posted by HotelBlogger
