Jul
20
A straw poll in the office today - completely unscientific and based on anecdotal evidence - suggests that a good many businesses (not just hotel businesses) don't actually have a marketing budget.
Nor do they have a marketing plan.
Or a strategy.
Ah.
We started off with the thought that we might find a figure that people think is a reasonable amount to spend on promoting and selling hotel bedrooms. We were a bit shocked (but not entirely surprised) by what we found.
Nor do they have a marketing plan.
Or a strategy.
Ah.
We started off with the thought that we might find a figure that people think is a reasonable amount to spend on promoting and selling hotel bedrooms. We were a bit shocked (but not entirely surprised) by what we found.
