Jun
22
Potential leisure customers don't need to buy a stay in a hotel to make them feel good.
Hotels find themselves in a straight fight with everyone else who has in interest in the "disposable income" people have. As we all know - there isn't so much that's disposable these days, but there's still some out there.
It may be a straight fight, but it's not a battle of equals. This is true David and Goliath combat. Your problem, as you sit there in your hotel wondering where the next booking is going to come from, is not just that Goliath is a lot bigger than you. Your problem is that Goliath is a lot better informed about your target market and he knows how to influence buying decisions in such a way that even the buyer is completely unaware of what's going on.
You see the buying decision is not just which hotel or which location? There are competing products out there - everything from new cars to boxes of chocolates and they are considerably - I said CONSIDERABLY - better at marketing then 99.9% of hotels.
They can say to your potential customers "buy me instead".
...and they will obey...
Hotels find themselves in a straight fight with everyone else who has in interest in the "disposable income" people have. As we all know - there isn't so much that's disposable these days, but there's still some out there.
It may be a straight fight, but it's not a battle of equals. This is true David and Goliath combat. Your problem, as you sit there in your hotel wondering where the next booking is going to come from, is not just that Goliath is a lot bigger than you. Your problem is that Goliath is a lot better informed about your target market and he knows how to influence buying decisions in such a way that even the buyer is completely unaware of what's going on.
You see the buying decision is not just which hotel or which location? There are competing products out there - everything from new cars to boxes of chocolates and they are considerably - I said CONSIDERABLY - better at marketing then 99.9% of hotels.
They can say to your potential customers "buy me instead".
...and they will obey...
