Jun
10
Yesterday I met with some people from "a big online travel agent" (I promised not to name them).
Normally I save my best bile and vitriol for these people - in the past, they've asked for it.
Online travel agents have been largely responsible for leading hotels down the path of rate dumping. Although I'll admit that for their part, hotel managers must share some of that responsibility by simply not being smart enough when it comes to (a) marketing and (b) the internet.
But these people seem to have turned over a new leaf. They said lots of very enlightened things. They've got my attention.
Did you know that the term "rate parity" is bad?
Further, did you know that using "rate parity" could, in theory, get you into trouble?
Normally I save my best bile and vitriol for these people - in the past, they've asked for it.
Online travel agents have been largely responsible for leading hotels down the path of rate dumping. Although I'll admit that for their part, hotel managers must share some of that responsibility by simply not being smart enough when it comes to (a) marketing and (b) the internet.
But these people seem to have turned over a new leaf. They said lots of very enlightened things. They've got my attention.
Did you know that the term "rate parity" is bad?
Further, did you know that using "rate parity" could, in theory, get you into trouble?
