May
6
One major OTA - Orbitz - has announced that it is using a "revolutionary" new pricing model.
Essentially, they're offering customers yet more peace of mind that they have booked at the best possible rate. Note, not the best available rate, the best POSSIBLE rate.. If you make a booking at £90 and somebody later books the same offer in the same hotel at a lower price, say £80. Orbitz will send you a cheque for £10. Although I must admit, it is not clear at time of writing, just where that £10 comes from...
So what effect might this have on the way you promote your hotel online?
Essentially, they're offering customers yet more peace of mind that they have booked at the best possible rate. Note, not the best available rate, the best POSSIBLE rate.. If you make a booking at £90 and somebody later books the same offer in the same hotel at a lower price, say £80. Orbitz will send you a cheque for £10. Although I must admit, it is not clear at time of writing, just where that £10 comes from...
So what effect might this have on the way you promote your hotel online?
Continue reading "The beginning of the end for late booking discounts?"
