May
12
If there's one thing the internet is doing very well it's getting people communicating with each other.
All these social networking websites mean that people can exchange information - however banal - quickly and easily.
There is a level of online sophistication amongst a large number of hotel customers. Yet most hotels aren't making much of an effort to make the most of this opportunity.
Instead, they're concentrating on removing cost from the booking process. They are automating as much as they can. Some hotels I know don't enter into any correspondence with a prospective customer until they have their credit card number. And even then the communication is on the limited side of monosyllabic.
Do you want to capture more business online? Automation is not the answer.
All these social networking websites mean that people can exchange information - however banal - quickly and easily.
There is a level of online sophistication amongst a large number of hotel customers. Yet most hotels aren't making much of an effort to make the most of this opportunity.
Instead, they're concentrating on removing cost from the booking process. They are automating as much as they can. Some hotels I know don't enter into any correspondence with a prospective customer until they have their credit card number. And even then the communication is on the limited side of monosyllabic.
Do you want to capture more business online? Automation is not the answer.
