May
1
The other day, an article popped into my inbox about how 10% of "online hotel bookers" don't do any research at all, they just click on the "book now" button.
I'm not convinced that this research was particularly scientific, however it went on to declare that this was just the sort of customer you need and you should be building your websites to capture their interest.
Of course, there's nothing wrong with having an enquiry or teaser box on the home page of your website. Readers of this blog already know that if you want to capture the sale, you need to be there when the prospect is ready to buy. But to suggest that people go straight to the "buy" button? I'm not so sure...
I'm not convinced that this research was particularly scientific, however it went on to declare that this was just the sort of customer you need and you should be building your websites to capture their interest.
Of course, there's nothing wrong with having an enquiry or teaser box on the home page of your website. Readers of this blog already know that if you want to capture the sale, you need to be there when the prospect is ready to buy. But to suggest that people go straight to the "buy" button? I'm not so sure...
Continue reading "To convert "lookers" to "bookers" you need to interact"
