Apr
28
Discounting, like commission, is now a fact of life for hoteliers who want to sell rooms. There are a few occasions when neither cost applies to your bookings but those occasions are few and far between.
But discounting is different from commission in one critical way:
Your customers can see discounts. They can't see commission.
Everybody is doing discounts. It's almost the default behaviour for hotel managers who aren't very good at marketing. Discounting has become one of the primary levers you can pull in order to try to make bookings happen.
Your problem is, everybody is doing it and this is becoming very boring from a customers' point of view.
So how do you make discounting fun?
But discounting is different from commission in one critical way:
Your customers can see discounts. They can't see commission.
Everybody is doing discounts. It's almost the default behaviour for hotel managers who aren't very good at marketing. Discounting has become one of the primary levers you can pull in order to try to make bookings happen.
Your problem is, everybody is doing it and this is becoming very boring from a customers' point of view.
So how do you make discounting fun?
Continue reading "How to make d-d-d-d-d-d-d-d-discounting fun"
