Apr 16

So many websites, so little time...

Distribution
The internet is a fickle place. Online customers will look in lots of places before they make their booking. If you’re not listed on the website they happen to be looking at when they finally make their decision to buy – tough luck.

That’s why you need to be listed on as many websites as possible. You need to be aggressive or you’re not going to get the occupancy your business needs.

Being listed “everywhere” is great for capturing room sales, but it does bring its’ own problems:

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Posted by HotelBlogger

Apr 16

Your number 1 hotel marketing responsibility

Hotel Marketing
This week I was lucky enough to take part in a seminar with some friends who specialise in visual content for websites.
They had a very clear understanding of what your number 1 marketing responsibility is, as far as your website is concerned:
You have a responsibility to inspire your customers.

Websites that meet this responsibility get more sales. They can prove it too.

But how do you inspire your website visitors so they turn into customers?

Continue reading "Your number 1 hotel marketing responsibility"

Posted by HotelBlogger