Apr
2
Some days business is up. Some days business is down.
It is the way of things.
Some days hotels charge full rate. Other days they seem to make up prices as they go along.
I was reading today about how hotel "bookers" can still get great deals by waiting until the last minute.
They're waiting until they can hear your sales managers' pips squeak.
...and boy do some sales managers pips squeak.
Wild drops in price do not lead to an equally wild increase in bookings. Fact.
Yet hotels all across the country are "selling" (in inverted commas because they aren't selling at all - they've given up) at prices some 30% of (yes, I mean 30% of, not 30% off...)published rack rate.
Come on guys, you can do better than this!
It is the way of things.
Some days hotels charge full rate. Other days they seem to make up prices as they go along.
I was reading today about how hotel "bookers" can still get great deals by waiting until the last minute.
They're waiting until they can hear your sales managers' pips squeak.
...and boy do some sales managers pips squeak.
Wild drops in price do not lead to an equally wild increase in bookings. Fact.
Yet hotels all across the country are "selling" (in inverted commas because they aren't selling at all - they've given up) at prices some 30% of (yes, I mean 30% of, not 30% off...)published rack rate.
Come on guys, you can do better than this!
Continue reading "Rates Sacrificed on the Altar of Conversion"
