Mar
30
This week sees the first days of British Summertime.
This weekend saw the Sunday newspapers full of adverts for hotel breaks.
Lots of hotels chose to spend lots of money to reach out to the readers of these newspapers.
Were they successful? Good question.
Were the adverts any good? 90% of them were hopeless.
Why? Because whoever created the adverts had completely failed to understand what a headline is and what it's for.
A headline is not a headline when...
This weekend saw the Sunday newspapers full of adverts for hotel breaks.
Lots of hotels chose to spend lots of money to reach out to the readers of these newspapers.
Were they successful? Good question.
Were the adverts any good? 90% of them were hopeless.
Why? Because whoever created the adverts had completely failed to understand what a headline is and what it's for.
A headline is not a headline when...
