Mar 27

...a challenge

Hotel Marketing
"If people don't book until they've had a conversation, how do you explain all those bookings I get from Expedia/Lastminute/Laterooms?"

Easy, they will fall into one of the following categories:

1. Those websites contained enough information to answer all the questions the customer had.
2. The customers had completed their research and were ready to buy when they were on those websites.
3. The customer couldn't find a better offer anywhere else (and especially not on your own website).

If people don't buy, they're stopped because of one of three reasons:

Timing; Budget and Unanswered Questions.

Continue reading "...a challenge"

Posted by HotelBlogger

Mar 27

Conversations with hotel websites

Hotel Marketing
Do you think of your website as holding conversations with people?
Most website designers don't.
Instead they often follow the maxim that "a picture tells a thousand words". Of course there's nothing wrong with that approach per se, but if you want to convert lookers to bookers, you're going to have to engage in a conversation at some point.

This conversation might be engaged in by someone in your reservations or sales team. Or it might be your website. In either event if you're not having those little conversations, you're probably not getting as many bookings as you could be.

Automation isn't the answer to everything...

Continue reading "Conversations with hotel websites"

Posted by HotelBlogger