Mar
20
A long, long time ago, when cars were slower, there were far fewer of them and I was a small boy (yes, I was once small) - all children were brought up with the Green Cross Code. It taught us how to cross the road properly so we could all reach the other side in safety without getting hit by a car.
OK, I'll admit now that I was in dire need of this, having been hit by a car when I was about six years old - it meant that I paid particular attention to what was said. It was very simple:
Stop, look, listen.
Before I learned this, I wasn't doing any of the above and learned the painful way that cars are awfully hard.
Now that I'm all grown up, I still use the green cross code every time I cross the road. Cars are still harder than I am.
I was sitting with a new client yesterday. He was complaining that enquiries were up but bookings were down.
Then the green cross code for marketing your business popped into my head. Let me quickly tell you about it...
OK, I'll admit now that I was in dire need of this, having been hit by a car when I was about six years old - it meant that I paid particular attention to what was said. It was very simple:
Stop, look, listen.
Before I learned this, I wasn't doing any of the above and learned the painful way that cars are awfully hard.
Now that I'm all grown up, I still use the green cross code every time I cross the road. Cars are still harder than I am.
I was sitting with a new client yesterday. He was complaining that enquiries were up but bookings were down.
Then the green cross code for marketing your business popped into my head. Let me quickly tell you about it...
