Mar
16
Burns described this as a "gift" - the ability to see ourselves as others see us (I'm paraphrasing heavily here, from the words of "To A Louse").
In marketing terms, it certainly is a gift.
To be able to understand what's going on in the mind of the person who might buy a few nights at your hotel would be a gift indeed. You would be able to figure out the right words to use, identify what they need and quote an appropriate price.
Wouldn't that be lovely? It was with this thought in the back of my mind that I found myself leafing through a German guide to "Schottland" in a Berlin bookshop last week.
In marketing terms, it certainly is a gift.
To be able to understand what's going on in the mind of the person who might buy a few nights at your hotel would be a gift indeed. You would be able to figure out the right words to use, identify what they need and quote an appropriate price.
Wouldn't that be lovely? It was with this thought in the back of my mind that I found myself leafing through a German guide to "Schottland" in a Berlin bookshop last week.
