Jan
15
Some travel agent websites are planning to allow you to link directly to your hotel from their pages so customers can book directly with you.
Are they mad? Certainly not - they're just following the money.
You see, the biggest problem travel agency websites have is that they are very good at scope. They are not very good at depth.
They can list hotels from all the corners of the world and they can use their affiliate network to reach deep into the bowels of the internet, but they can't afford to spend much time dealing directly with each customer in every hotel. They're not built to cope with that.
To understand what this means, you need to understand the buying process people go through on the internet.
Let me explain:
Are they mad? Certainly not - they're just following the money.
You see, the biggest problem travel agency websites have is that they are very good at scope. They are not very good at depth.
They can list hotels from all the corners of the world and they can use their affiliate network to reach deep into the bowels of the internet, but they can't afford to spend much time dealing directly with each customer in every hotel. They're not built to cope with that.
To understand what this means, you need to understand the buying process people go through on the internet.
Let me explain:
