Dec 10
At last! Somebody who tells it like it is.
You can say what you like about accountants, but at least some of them are getting people used to the idea that the current economic malaise might not be as much of a "short dip" as a "deep trough".
PKF in the USA are forecasting 60% occupancy for Florida hotels in 2009. PWC are talking about 70% occupancy for London hotels.
The first step in preparing yourself for what may be about to hit in 2009, is to recognise it for what it is.
Serious.
However, it is not the end of the world.

People will still go on holiday.
People will still stay in hotels.
* people will still go out to eat.

How will you make sure they choose to do these things at your hotel?

Continue reading "PKF and PWC forecast doom and gloom for 2009"

Posted by HotelBlogger