Sep
19
I spent part of yesterday in the company of people who work for a government department.
They spoke, almost entirely, using acronyms - you know, using abbreviations instead of proper words. Hotels do it too, using expressions such as EPoS or GDS
I still have no idea what they were talking about. Mind you, neither did they.
It set me thinking about acronyms for marketing in hotels. It doesn't seem to matter if you sex it up by abbreviating it - many hoteliers try to avoid doing marketing properly. These people seem to view a £ not spent on marketing as a £ saved, instead of a £ not invested.
Those same people then spend £1,000 on a painting for the lobby. Still, I suppose it's their train set, they can do what they like with it.
Anyway, let me introduce you to WSIBIFY.
They spoke, almost entirely, using acronyms - you know, using abbreviations instead of proper words. Hotels do it too, using expressions such as EPoS or GDS
I still have no idea what they were talking about. Mind you, neither did they.
It set me thinking about acronyms for marketing in hotels. It doesn't seem to matter if you sex it up by abbreviating it - many hoteliers try to avoid doing marketing properly. These people seem to view a £ not spent on marketing as a £ saved, instead of a £ not invested.
Those same people then spend £1,000 on a painting for the lobby. Still, I suppose it's their train set, they can do what they like with it.
Anyway, let me introduce you to WSIBIFY.
