Sep
8
There's been a lot of debate in HotelSphere about this, with two schools of thought on the subject.
As you might expect, there are two approaches:
The first takes the view that your prospects "self qualify" on the basis of price. You state your price, they decide if it's within their budget. If it is, they carry on reading about your offer, if it's not, they move on to somebody else's offer. Leading with a price saves an awful lot of messing about.
The second takes the view that there's nothing unique about a price. Every product has one. Leading with a price means you're not telling your prospects about they key benefits of your product or service. Price led customers are not loyal customers - if they come to you because your price was lowest, they'll leave you for someone elses (price).
As you might expect, there are two approaches:
The first takes the view that your prospects "self qualify" on the basis of price. You state your price, they decide if it's within their budget. If it is, they carry on reading about your offer, if it's not, they move on to somebody else's offer. Leading with a price saves an awful lot of messing about.
The second takes the view that there's nothing unique about a price. Every product has one. Leading with a price means you're not telling your prospects about they key benefits of your product or service. Price led customers are not loyal customers - if they come to you because your price was lowest, they'll leave you for someone elses (price).
