Aug
10
When you speak to "web" people, you can sometimes be overcome by their use of complicated phrases:
"database driven " (er, yes, I use that one a lot...
Guilty m'lud)
"dynamic" - gets applied to a lot of terms in an attempt to make them sound more interesting.
"optimised" - usually a kid-on to make you believe that something works better when nothing has actually been done to it at all (as in search engine optimisation or the Emperor's new clothes)
So today we're going to strike a blow for the rest of us. Use this term and watch the colour drain from the faces of your web design and techie people:
Ask them to give you a "sales driven website".
Better still, ask them for a "customer driven website".
Tell them you want something that can hold a conversation with your prospects and customers - something that will improve your online sales by "a lot" (you fill in the number or percentage you want).
They'll quote you a five figure sum and then beat a hasty retreat to their car.
...but what's wrong with wanting a website that actually sells? Your website is a marketing device isn't it? It's a route to market isn't it?
You deserve a website that has a sales process that actually converts visitors to paying customers.
Isn't that what you pay your money for?
"database driven " (er, yes, I use that one a lot...
Guilty m'lud)"dynamic" - gets applied to a lot of terms in an attempt to make them sound more interesting.
"optimised" - usually a kid-on to make you believe that something works better when nothing has actually been done to it at all (as in search engine optimisation or the Emperor's new clothes)
So today we're going to strike a blow for the rest of us. Use this term and watch the colour drain from the faces of your web design and techie people:
Ask them to give you a "sales driven website".
Better still, ask them for a "customer driven website".
Tell them you want something that can hold a conversation with your prospects and customers - something that will improve your online sales by "a lot" (you fill in the number or percentage you want).
They'll quote you a five figure sum and then beat a hasty retreat to their car.
...but what's wrong with wanting a website that actually sells? Your website is a marketing device isn't it? It's a route to market isn't it?
You deserve a website that has a sales process that actually converts visitors to paying customers.
Isn't that what you pay your money for?
