Jun
26
I'm planning a city break later this year.
We're going to a gig at a music venue in November and I'm really looking forward to it!
"Better get the hotel booked", I thought. "It'll be busy."
I tend to always book direct with hotels after some nasty experiences with agency sites which I'll not bore you with today.
It's good to do business with independents, so I searched around and found a few that looked nice.
Could I book on their website? Could I ****!
Not because they'd closed out or because they were full of "gig" business!
I couldn't book because they hadn't opened any inventory on their online systems for the weekend in question.
If I phoned, I could get a great deal! So I did.
"Why can't I book online?" I asked them all...
"Oh don't worry!", they said,
"November's such a long way away". Yes, isn't it?
And wouldn't it be nice to be booked up in advance?
I've come across a lot of hotels who seem to think that everyone waits until the last minute and wants book to book cheap. What's wrong with getting your offers out there a year in advance? What's wrong with getting them out on every platform you can think of?
Lots of people plan their holidays and leisure breaks well in advance. If you don't get your offers out there, how are they going to know you exist?
Reach out into the future my friends, and expand your booking windows. Move your booking horizon much further out - lots of your potential customers are, if for no other reason than it gives them time to save up! We're heading for a tough financial climate remember.
We're going to a gig at a music venue in November and I'm really looking forward to it!
"Better get the hotel booked", I thought. "It'll be busy."
I tend to always book direct with hotels after some nasty experiences with agency sites which I'll not bore you with today.
It's good to do business with independents, so I searched around and found a few that looked nice.
Could I book on their website? Could I ****!
Not because they'd closed out or because they were full of "gig" business!
I couldn't book because they hadn't opened any inventory on their online systems for the weekend in question.
If I phoned, I could get a great deal! So I did.
"Why can't I book online?" I asked them all...
"Oh don't worry!", they said,
"November's such a long way away". Yes, isn't it?
And wouldn't it be nice to be booked up in advance?
I've come across a lot of hotels who seem to think that everyone waits until the last minute and wants book to book cheap. What's wrong with getting your offers out there a year in advance? What's wrong with getting them out on every platform you can think of?
Lots of people plan their holidays and leisure breaks well in advance. If you don't get your offers out there, how are they going to know you exist?
Reach out into the future my friends, and expand your booking windows. Move your booking horizon much further out - lots of your potential customers are, if for no other reason than it gives them time to save up! We're heading for a tough financial climate remember.
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